Every year the CRD (creative research and development) team at AKQA goes on a summit. 2 years ago it was in Sweden, last year it was on a boat off englands coast and this year it’s in Oslo.

I feel very optimistic about this trip because we have had a lot of discussions about our team in the past couple of weeks. If just 10% of the things we want to do come true it will still have a big impact.

I’ll be back on Sunday for a good nights sleep before heading down to Brighton on Monday

// Joakim